What it does: The business of Jumia revolves around digital commerce, online payment services, and courier or delivery services of packages across the country and beyond. Jumia enables the execution of online financial transactions through its reliable payment system, Jumia Pay. It partners with several thousand retailers.
Mission: Jumia's mission is to be the most reliable brand in the continent by ensuring it attains the highest standards in terms of its professional conduct and business dealings with its customers, staff, and partners.
Size and presence: Jumia employs over a thousand individuals across its operational centers in 21 states in Nigeria. Its headquarters is in Lagos.
Best known for: Informally, Jumia is regarded as the Amazon of Africa. This company is arguably the biggest online shopping platform in Nigeria. The company is best known for its excellent marketing and retargeting strategy. Jumia is also known for its extensive range in terms of products to shop online.
The good bits: Jumia offers its employees a salary that's above the average industry standard. The company also has nice employment benefits for its staff. The work is exciting.
The not so good bits: The work can be fast-paced. The work-life balance is not ideal.
Jumia is a young company. Its history can be traced to 2012 when it was established by four individuals; a pair of former consultants at McKinsey (Sacha Poignonnec and Jeremy Hodara) and Raphael Kofi Afaedor and Tunde Kehinde. Its establishment took place in Lagos, which serves as its headquarters in Nigeria. Jumia soon started expanding to other countries in various parts of Africa; Kenya, Morocco, South Africa, Cote D'Ivoire, and Egypt. Jumia established offices in Uganda, Ghana, Tunisia, Cameroon, Tanzania, and Algeria
two years after its inception.
The company launched Jumia Travel in 2013 as a hotel booking or reservation platform. Also, Jumia Food, its food delivery arm, was launched. Jumia launched these two to expand into other markets. In 2015, Jumia Deals followed suit. Jumia One joined the ranks in 2017, enabling Jumia customers to pay various kinds of bills. Soon after, Jumia launched Jumia Pay, its payment service which serviced all shoppers on the platform.
Jumia then broke into the finance sector by launching its lending program, which gave its customers access to loans. In 2019, Jumia was listed on the New York Exchange.
Jumia has a unique culture that's established on three values: think big, act fast, you don't need a title to be a leader, and when there's a will, there's a way. This company is oriented toward people (its customers, staff, and partners) and making an impact. Jumia has a working environment that defines enthusiasm, which is a good thing to rub off on fresh graduates and interns seeking a career in eCommerce and logistics.
Jumia adopts a thorough recruitment process that involves;
Jumia is not just a hub of various products but various human resources with diverse skills. Working at Jumia means you're constantly surrounded by several creative, dynamic, and driven employees willing to take on challenges and provide solutions. Jumia rewards employees with a high work ethic. Jumia is one of the best places to work for a fresh graduate or intern because its opportunity provides them with a rich work experience that can build them to be high-value employees.
Fresh graduates and interns work with a team and are supervised by a team leader. They get mentored by their more experienced colleagues, which is invaluable to their career growth.
A fresh graduate earns an average annual salary of ₦1.2 million.
Jumia is an active contributor to Education in Nigeria. In 2019, Jumia donated several academic materials to Agidingbi Junior Grammar School in Ikeja, Lagos.
There have been news reports regarding Jumia's stock listing, including why it was listed on the New York Stock Exchange instead of on the Nigeria Stock Exchange.